Budweiser Age Gate

Simplifying experiences, starting with the first thing a user sees: Developed a smarter, smoother and more efficient age gate experience for Budweiser Canada. Working closely with Labatt’s legal department we were able to reduce clicks by 1/2 the original state. This was done through implementing a smart province detector (already knows what province you are coming from) and a simple language detection (based on your system settings). Preloaded the page in behind to tease at the content to come and brought Bud’s pride and heritage to the forefront.