Budweiser is all about celebration and great times. As a brand that loves hockey, we wanted to elevate those key moments during the game when celebration is at its peak — the moment a goal is scored.
Create a goal light that would simultaneously go off every time a hockey team scores. The light connects to your wi-fi network and you configure it using an iPhone or Android app to let it know the team you support. During a game, it listens over the network for a score and the synced light flashes and brings the excitement home!
Design Lead and Art Direction Length of project 8 months