Budweiser Red Light

The idea Budweiser is all about celebration and great times. As a brand that loves hockey, we wanted to elevate those key moments during the game when celebration is at its peak — the moment a goal is scored. The solve Create a goal light that would simultaneously go off every time a hockey team scores. The light connects to your wi-fi network and you configure it using an iPhone or Android app to let it know the team you support. During a game, it listens over the network for a score and the synced light flashes and brings the excitement home!

Design Lead and Art Direction
Length of project 8 months

Similiar Projects

Beyond the Beat
Aequitas Neo Exchange
National Film Board
Vitamin Water: Flavour Creator
Alzheimers Living
Interac digital properties
Workopolis.com Rebuild
Maynards: Movie Game
Bud Light Send A Cheer
Back to Top