Budweiser Age Gate

Simplifying experiences, starting with the first thing a user sees: Developed a smarter, smoother and more efficient age gate experience for Budweiser Canada. Working closely with Labatt’s legal department we were able to reduce clicks by 1/2 the original state. This was done through implementing a smart province detector (already knows what province you are coming from) and a simple language detection (based on your system settings). Preloaded the page in behind to tease at the content to come and brought Bud’s pride and heritage to the forefront.

Design Lead, UI & UX
Length of project 3 months

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