The Aequitas NEO Exchange wanted to challenge the incumbent Toronto Stock Exchange (TSX) and shed light on issues faced by investors as a result of Predatory High Frequency Trading practices in a way that anyone could relate to.
To dramatize the problem, we created ‘Price Change’, a hidden camera stunt in which unsuspecting grocery shoppers are surprised by a trick sign that asks them to pay more for bananas the instant they show an interest in buying – mimicking the way investors in equity markets often feel as a result of high speed traders who use technological advantages to front run the market and profit without risk.

Similiar Projects

Back to Top