Aequitas Neo Exchange

The Neo Exchange redefines the role of a national stock exchange in Canada by using a bold new blueprint that puts investors, companies, and dealers first, and gives Canadians an exchange they can believe in; the industry an exchange they can be proud of.

The Aequitas NEO Exchange wanted to challenge the incumbent Toronto Stock Exchange (TSX) and shed light on issues faced by investors as a result of Predatory High Frequency Trading practices in a way that anyone could relate to.
To dramatize the problem, we created ‘Price Change’, a hidden camera stunt in which unsuspecting grocery shoppers are surprised by a trick sign that asks them to pay more for bananas the instant they show an interest in buying – mimicking the way investors in equity markets often feel as a result of high speed traders who use technological advantages to front run the market and profit without risk.

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